for REAL ASSET INVESTMENT MANAGERS AND OPERATORS
a steady hand to navigate your NEXT
guiding leaders through complexity with calm and confident discipline
About

Built for the Moments
When Strategy
Needs Structure.

Experience shaped by platforms, partners, and cycles.
Scale doesn’t happen in silos, it requires alignment across teams, systems, and stakeholders. Informed by decades inside real estate platforms, we bring a deep understanding of the broader ecosystem and the operational interdependencies that can accelerate or stall performance.

Our work spans organizational design, investor readiness, and process optimization, all grounded in the reality of what it takes to execute.
Leadership
Services

Interim + Fractional Leadership

We fill executive gaps or stand-up operational capacity during growth, transition, or reorganization.
Clarity
Outsourced or step-in COO roles
Leadership transitions and succession support
Cross-functional leadership across ops, capital, and HR

Operational Design + Infrastructure

From reports to process mapping, we bring clarity to how work gets done.
momentum
Workflow and process design
Cross-team accountability mapping and role clarity
Systems selection and implementation oversight

Capital Readiness + Investor Positioning

We prepare your platform to speak the language of capital and back it up with structure.
capital
Investment thesis and firm story development
Fundraising enablement and investor communications
Data room prep and diligence coordination

Strategic Projects + Change Execution

From M&A integration to business model pivots, we lead mission-critical initiatives that require speed and structure.
performance
Operational Audits
Special project execution
Stakeholder communication planning and rollout

Operational Leadership Designed to Flex

Built for disciplined operators with a track record of success and the clarity to know when growth requires more.
Advisor

On-Call Strategic
Guidance

Built for lean teams who need a sharp, experienced voice at the table, without the overhead of a full-time executive.
Pressure-test decisions with confidence
Prioritize what matters most
Stay ahead of market shifts
Partner

Strategy with Execution
Support

Designed for operators ready to move from ideas to outcomes, with structured planning and implementation support.
Translate strategy into execution
Accelerate key initiatives faster
Supplement limited internal bandwidth
In-Residence

Embedded Operational
Leadership

A fractional executive solution for firms in transformation, when the stakes are high and leadership bandwidth is stretched.
Lead transformation from within
Bring order to chaos
Build infrastructure for growth
Project-Based Engagements

Outcome-Focused,
Fixed-Scope Projects

For firms with a specific initiative or challenge, these structured consulting engagements deliver clarity and momentum.
Solve a pressing challenge
Uncover gaps and inefficiencies
Diagnose gaps and map solutions
FOUNDER

Leadership
that's been there.

Shelley Balanda leads Footprynt with over two decades of experience of someone who’s built, scaled, and transformed real estate platforms from the inside out.

She brings the discipline of an operator and the judgment of a trusted partner.
About

Shelley Balanda

COO + Founder

News + views
26
Sep
Views

Wind in Your Sails: Finding Momentum Against Disruptive Forces

In an interview, Shelley Balanda, founder of Boston-based consultancy Footprynt, discusses the headwinds facing CRE owners and operators—and how organizations can navigate them.
Read Article
21
Aug
News

A Quiet Force Reshaping the Future of Real Estate

When Shelley Balanda launched Footprynt in the middle of a global pandemic, she wasn’t just starting a business - she was reimagining how strategy gets done in commercial real estate.
Read Article
18
Jan
News

2024 CREW Achievement Award: Entrepreneur of the Year

Shelley Balanda honored by CREW Boston as Entrepreneur of the Year for founding Footprynt and driving transformational impact in real estate.
Read Article
01
May
News

2023 Globe St. Women of Influence: Consultant/Advisor

Globe St. names Shelley Balanda a 2023 Woman of Influence in the Consultant/Advisor category for her leadership and advisory work in real estate.
Read Article
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