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NEWS + VIEWS

Candid reflections and strategic wins from the frontlines of growth and change.

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2024 CREW Achievement Award: Entrepreneur of the Year

Shelley Balanda honored by CREW Boston as Entrepreneur of the Year for founding Footprynt and driving transformational impact in real estate.

January 18, 2024

2023 Globe St. Women of Influence: Consultant/Advisor

Globe St. names Shelley Balanda a 2023 Woman of Influence in the Consultant/Advisor category for her leadership and advisory work in real estate.

A Quiet Force Reshaping the Future of Real Estate

When Shelley Balanda launched Footprynt in the middle of a global pandemic, she wasn’t just starting a business - she was reimagining how strategy gets done in commercial real estate.

August 21, 2025

Wind in Your Sails: Finding Momentum Against Disruptive Forces

In an interview, Shelley Balanda, founder of Boston-based consultancy Footprynt, discusses the headwinds facing CRE owners and operators—and how organizations can navigate them.

September 26, 2023

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